Ursprung Sverige
Ursprung Sverige is a curated collection of Swedish products, services, experiences and manufacturers. The goal is to make it easier for people to support the Swedish economy and the Swedish culture.
Privacy Principles
This site practices what it preaches:
- No cookies - We don't use any cookies
- No tracking - No Google Analytics, no external tracking scripts
- No third-party services - Only Google Fonts for typography (consider self-hosting)
- Swedish hosting - The site is hosted on servers in Lerum, Sweden
Do not add:
- Analytics scripts (Google Analytics, Plausible, etc.)
- Cookie consent banners
- External tracking pixels
- Third-party comment systems
- Social media embeds with tracking
If analytics are needed in the future, consider privacy-respecting, self-hosted alternatives like Umami or Matomo hosted in Sweden.
Quick Start
npm install
npm run build
The generated site will be in the dist/ folder.
Adding Content
Create a Markdown file in the appropriate content/ subfolder:
content/products/- Swedish productscontent/services/- Swedish servicescontent/experiences/- Swedish experiencescontent/manufacturers/- Swedish manufacturers
Content Format
Each entry is a Markdown file with YAML frontmatter:
---
title: Fjällräven
category: manufacturers
region: Norrbotten
tags: [friluftsliv, kläder, hållbarhet]
website: https://fjallraven.com
---
Description of the entry in Markdown format...
Frontmatter Fields
| Field | Required | Description |
|---|---|---|
title |
Yes | Name of the product/service/etc |
category |
No | Auto-detected from folder if not specified |
region |
No | Swedish region (län) |
tags |
No | Array of tags for filtering |
website |
No | Link to website |
image |
No | Featured image URL (displayed at top of card) |
logo |
No | Logo URL (displayed next to title) |
badge |
No | Swedish origin badge (see below) |
Badges
Tiered badges indicate how Swedish a product/company is:
| Tier | Badge Value | Display | For | Description |
|---|---|---|---|---|
| 1 | akta-svenskt |
Äkta Svenskt (gold) | All | 100% Swedish: company, production/hosting, suppliers |
| 2 | tillverkat-i-sverige |
Tillverkat i Sverige (silver) | Physical | Swedish company, manufactured in Sweden |
| 2 | svenskt-moln |
Svenskt Moln (silver) | Digital | Swedish company, Swedish servers/hosting |
| 3 | designat-i-sverige |
Designat i Sverige (bronze) | Physical | Swedish design, production may be abroad |
| 3 | utvecklat-i-sverige |
Utvecklat i Sverige (bronze) | Digital | Swedish development, hosting may be abroad |
| 4 | svenskt-foretag |
Svenskt Företag (blue) | All | Swedish-founded/registered company |
Images
Place images in the static/ folder. They're symlinked to dist/static/ (no copying), so reference them as /static/images/example.png in your content.
Development
Watch mode rebuilds on file changes:
npm run dev
Deployment
Deploy the dist/ folder to a Swedish hosting provider. The production site is hosted in Lerum, Sweden.
Important: Do not deploy to non-Swedish hosting services (Netlify, Vercel, Cloudflare, etc.) as this would contradict the site's principles.