Initial static site implementation

- Node.js build script with gray-matter and marked
- Self-hosted fonts (DM Serif Display, Karla)
- Swedish badge system for origin transparency
- Filtering by category, region, tags, and search
- URL-based filter state for shareable links
- Individual entry pages
- About and badge info pages
- Privacy-focused: no cookies, no tracking, no external requests
- Hosted in Lerum, Sweden

README.md

@@ -1,2 +1,99 @@
-# ursprungsverige
-Ursprung Sverige gathers all Swedish manufacturers and highlights products that are created and produced within the country
+# Ursprung Sverige
+
+Ursprung Sverige is a curated collection of Swedish products, services, experiences and manufacturers. The goal is to make it easier for people to support the Swedish economy and the Swedish culture.
+
+## Privacy Principles
+
+This site practices what it preaches:
+
+- **No cookies** - We don't use any cookies
+- **No tracking** - No Google Analytics, no external tracking scripts
+- **No third-party services** - Only Google Fonts for typography (consider self-hosting)
+- **Swedish hosting** - The site is hosted on servers in Lerum, Sweden
+
+**Do not add:**
+- Analytics scripts (Google Analytics, Plausible, etc.)
+- Cookie consent banners
+- External tracking pixels
+- Third-party comment systems
+- Social media embeds with tracking
+
+If analytics are needed in the future, consider privacy-respecting, self-hosted alternatives like Umami or Matomo hosted in Sweden.
+
+## Quick Start
+
+```bash
+npm install
+npm run build
+```
+
+The generated site will be in the `dist/` folder.
+
+## Adding Content
+
+Create a Markdown file in the appropriate `content/` subfolder:
+
+- `content/products/` - Swedish products
+- `content/services/` - Swedish services  
+- `content/experiences/` - Swedish experiences
+- `content/manufacturers/` - Swedish manufacturers
+
+### Content Format
+
+Each entry is a Markdown file with YAML frontmatter:
+
+```markdown
+---
+title: Fjällräven
+category: manufacturers
+region: Norrbotten
+tags: [friluftsliv, kläder, hållbarhet]
+website: https://fjallraven.com
+---
+
+Description of the entry in Markdown format...
+```
+
+### Frontmatter Fields
+
+| Field | Required | Description |
+|-------|----------|-------------|
+| `title` | Yes | Name of the product/service/etc |
+| `category` | No | Auto-detected from folder if not specified |
+| `region` | No | Swedish region (län) |
+| `tags` | No | Array of tags for filtering |
+| `website` | No | Link to website |
+| `image` | No | Featured image URL (displayed at top of card) |
+| `logo` | No | Logo URL (displayed next to title) |
+| `badge` | No | Swedish origin badge (see below) |
+
+### Badges
+
+Tiered badges indicate how Swedish a product/company is:
+
+| Tier | Badge Value | Display | For | Description |
+|------|-------------|---------|-----|-------------|
+| 1 | `akta-svenskt` | Äkta Svenskt (gold) | All | 100% Swedish: company, production/hosting, suppliers |
+| 2 | `tillverkat-i-sverige` | Tillverkat i Sverige (silver) | Physical | Swedish company, manufactured in Sweden |
+| 2 | `svenskt-moln` | Svenskt Moln (silver) | Digital | Swedish company, Swedish servers/hosting |
+| 3 | `designat-i-sverige` | Designat i Sverige (bronze) | Physical | Swedish design, production may be abroad |
+| 3 | `utvecklat-i-sverige` | Utvecklat i Sverige (bronze) | Digital | Swedish development, hosting may be abroad |
+| 4 | `svenskt-foretag` | Svenskt Företag (blue) | All | Swedish-founded/registered company |
+
+### Images
+
+Place images in the `static/` folder. They're symlinked to `dist/static/` (no copying), so reference them as `/static/images/example.png` in your content.
+
+## Development
+
+Watch mode rebuilds on file changes:
+
+```bash
+npm run dev
+```
+
+## Deployment
+
+Deploy the `dist/` folder to a Swedish hosting provider. The production site is hosted in Lerum, Sweden.
+
+**Important:** Do not deploy to non-Swedish hosting services (Netlify, Vercel, Cloudflare, etc.) as this would contradict the site's principles.